'How to be the best lobbyist?' organized by ESAE in partnership with Kellen Company.
The moderator, Rafael Plata, Secretary General – EACH, will interact with participants who will be able to put forward their positions in an interactive debate on the topics of Knowledge, People Skills and Advocacy Communication.
The goal is to identify best practices and discuss strategies. Alfons Westgeest, Managing Partner - Kellen Company, will provide an introduction to the session underlining the importance of strategy in setting a lobby action.
Dr Rachel Barlow of the Association Leadership Academy as a special guest of the event will be closing the debate providing insights on the profile of a perfect lobbyist and what it takes to master the art of lobby.